Builder. Broadcaster. Format Designer.
Keith Bilous
Built and sold a company for $50 million. Led 400 people. Got fired. Now building the morning.
A vertically integrated format-design studio. The show is the surface. The studio is the operation. The engine is the infrastructure.
The public face. Daily LIVE format, the network, and the real-time map.
What we sell to operators. The holding company, the manifesto, the daily content engine, and the productized show-in-a-box.
MiTL Studio
Format design and production company. Architecture, daily operations, accountability systems at scale.
mitl.studio →This Is MiTL
The manifesto. Why we build LIVE format infrastructure and what it stands for.
thisis.mitl.studio →The Universe
The daily content engine. City Morning Wires, hyperlocal takes, the studio's highest-traffic property.
universe.mitl.studio →Own The Morning
The productized show-in-a-box. Everything an operator needs to launch a morning format of their own.
ownthemorning.live →The AI and tech infrastructure under the studio. Conversation, character, guests, news.
ConversationOS
The AI conversation platform behind the format. The engine powering everything else in the stack.
conversationos.live →Character Engine
Productized character IP creation and marketplace. Hosts, co-hosts, correspondents — designed and deployed.
characterengine.live →GuestEngine
Guest discovery and matching for LIVE formats. The vertical layer connecting shows to the right voices.
guestengine.live →MiTL News
The newsroom. Daily reporting that feeds the format and the network.
mitl.news →Essays on format design, live media infrastructure, and building the morning.
Your Body Isn't Going Soft. It's Testing Your Integrity.
Your body is not going soft. It is testing your integrity. Middle age stops covering for you and starts reporting. The body is a brutal auditor. Listen while it is still whispering.
Read →Format Note 135Your Body Is Testing Your Integrity.
Your body is not going soft. It is testing your integrity. As you age it stops covering for you and starts reporting. That is not betrayal. That is feedback. Listen while it is still whispering.
Read →Format Note 134Bored. Not Burned Out.
Some men are not burned out. They are bored, and they are sedating it. Burnout sounds noble. Boredom demands responsibility. The way back is not always rest. Sometimes the way back is fire.
Read →