Help Silk discover the strength in pink

May 23 2010, 8:45am

With Mother’s Day just passing many of us have been thinking about the strength that it takes to be a woman. Silk, the soy beverage made from whole, natural ingredients wants fans to show off the strong women in your life to help support breast cancer. Breast cancer is one of the most common cancer’s to effect women in the U.S., the disease touches to many people including family, friends and loved ones. Silk has initiated a user-generated content (UGC) campaign to support Network of Strength, providers of immediate emotional relief, support, information and empowerment, so that no one faces breast cancer alone. The Discover the Strength in Pink campaign asks participants to find or take a picture of the woman in their life that has been effected by breast cancer and to share her powerful story. By visiting the campaign website, participants can submit their entry following the directions online and encourage their friends and family to share the entry and click on the pink ribbon. For every time someone clicks on a pink ribbon, Silk will donate $1.00 to Network of Strength to help in the fight against breast cancer. Silk will donate up to $10,000, however the campaign ends on June 30, 2010, so it’s important to get your clicking done today.