What can you do in 1 hour to help the planet?

March 9 2010, 9:36am

Saturday, March 27, 2010 at 8:30 p.m. marks the official start of Earth Hour. In 2009 millions of people turned out their lights for one hour to show leadership and support and take responsibility for the future of our earth. Earth Hour suggests that participants show their support in one of several ways. Not only can people turn off their lights for one hour but they can visit the Earth Hour website to add themselves to the world map. Fans can also add widgets, logos and banners to their blogs or websites and use their social networks to raise awareness among their community. This year Earth Hour is hosting an international user-generated video competition organized by World Wildlife Fund (WWF) and media portal Cyberbrothers. The contest runs from March 1-20 and asks participants to create a 30 second video that depicts the tagline “What can be done in 1 hour to help our planet”. Participants can upload an unlimited number of works in either English or Russian to the cyberbrothers.tv. Judges are looking for videos that display originality of ideas, quality of execution and value for the planet. All videos will be pre-moderated for content subject to the contest rules and regulations. Winners of the Earth Hour user-generated video competition will receive prizes, gifts and diplomas from Cyberbrothers and WWF. The grand prize winner will take home $500 USD. The best videos will be displayed on advertising screens in Moscow from 22 to 27 March 2010 and posted on WWF and Cyberbrothers websites. Videos could be used by WWF for non-profit and educational purposes.