ICUC Announces Toronto Office with Interactive Campaign

January 20 2010, 10:26am

Where should I live? What is there to do in Toronto? How big is this city anyway? Those are all questions Dustin Plett, business development manager for ICUC Moderation Services Inc. will be asking Torontonians this month through a new social media campaign as he moves to the city to increase our growing daily presence. On March 1, 2010 Dustin’s journey will take him from quiet Winnipeg to fast-paced Toronto, and he will document it all online. Torontonians can help him choose an apartment, navigate parking and maybe even meet him for supper in the months leading up to the move. Fans are encouraged to follow Dustins’ big move at http://www.dustin2to.com and through the Snoo.ws blog, Facebook or Dustin’s Twitter account @DustinPlett along with the hashtag #dustin2TO. “When ICUC asked me to move to Toronto my immediate reaction was to laugh. Not at the offer, but at the thought of me – who only a few years ago, before returning to school, was a welder from the prairies - moving East on a fantastic adventure into the business hub of Canada.” This social media campaign heralds the arrival of ICUC’s first office in Toronto, and full-time employee on its streets. Servicing clients such as CBC, Unilever and Molson, ICUC is the world leader in content and community moderation services. “Setting up a full-time office in Toronto is a natural step as the company grows and evolves,” said Keith Bilous, president and CEO of ICUC Moderation Services Inc. “I’m really excited to see how involved Dustin can get with the Toronto community through this social media campaign. I’m hoping they’ll throw him a welcoming party.”