Share healthy recipes with Woman’s Day Digital Cookvook

January 20 2010, 9:31am

Woman’s Day magazine is allowing users to share recipes and comments through the launch of the Woman’s Day Cookvook: Healthy Food for Everyday Living. A vook is a digital book that blends text and videos. The cookvook uses recipes from the newly released Woman’s Day Cookbook for Healthy Living. It contains a wide selection of simple, healthy meals as well as 45 updatable video cooking demonstrations from readers and editors. Users also have the opportunity to share recipe comments on Facebook with a social networking feature. Woman’s Day has 21 million readers and strives to inspire people to live well by giving advice about health, food, family, relationships, home and style. The cookvook sells for $9.99 and is available online or on Apple iPhones or iPod Touches with an app. “It’s more of a sit-back-and-enjoy experience,” said Carlos Lamadrid, Woman’s Day senior VP chief brand officer. He explained that some of the user-generated cooking demos are purposely more funny than instructive. “There was one woman who was making eggplant and she burned it and [we] left it in on purpose,” he said. “There’s entertainment value, but there’s also a lesson in that.” As print ad revenue decreases, it is likely we will see more magazines creating mobile apps and incorporating user-generated content into their publications as they struggle to stay relevant in a digital world.