Re: Sharing cures for what ails us online

November 3 2008, 1:53pm

AdamI think you are 100% correct with your assessment. I believe it is the fearof transparency that prevents companies - big Pharma included - fromembracing social media. Most people love the idea of social media but whenit comes to being transparent about your industry or "being real" in thesocial media space, this is where most companies fail.